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After 50 years, we are still passionate about printing. But what does that mean?

Writer's picture: ChristinaChristina

50 Years and Counting


Being passionate about printing is to have a deep and genuine enthusiasm for the art, science, and technology that revolves around the world of printing. It goes beyond just seeing it as a task or a job; it's about appreciating the intricate details, the creativity it enables, and the impact it has on various aspects of life. Here's what it means to be passionate about printing:


1. Love for Craftsmanship: Printing is a craft, and passionate individuals revel in the art of creating something tangible from digital designs. They appreciate the process, from setting up the press to seeing the final product emerge with precision and beauty.


2. Attention to Detail: Passionate printers are meticulous about every detail – the choice of paper, the colors, the font, the layout – everything matters. They understand how these details can profoundly influence the outcome and are dedicated to getting them just right.


3. Understanding the Power of Print: Print has a lasting impact. It's not just about putting ink on paper; it's about conveying a message, triggering emotions, and creating a connection. Passionate individuals understand this power and strive to make every print meaningful.


4. Problem-Solving Mindset: In the world of printing, challenges are inevitable. Whether it's a technical problem or a design issue, a passionate printer sees these as opportunities to learn and grow. They enjoy the process of finding creative solutions.


5. Appreciation for History: Printing has a rich history, from ancient Chinese woodblock printing to modern digital printing. Passionate printers appreciate and learn from this history, understanding how the industry has evolved and the impact it has had on society.


In essence, being passionate about printing is about embracing the fusion of art, technology, history, and creativity that defines this industry. It's about finding joy and fulfillment in creating visually stunning, impactful, and meaningful prints that leave a lasting impression.

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